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| Facebook launches Instant Articles on Android |
Facebook
said Wednesday it had signed up 350 global media partners for its "Instant
Articles" service as it expanded the program to Android devices.
The
service launched this year for Apple devices allows users to quickly view news
articles which are hosted on the fast network of the world's biggest social
network.
"We've
been beta testing Instant Articles for Android with a small group of people on
Facebook for several weeks, and as we saw on iPhone, the faster, richer reading
experience inspires people on Android to share Instant Articles with their
friends more often than they do with standard web articles," said Facebook
product manager Michael Reckhow.
"More
than 350 publications around the world have already joined the Instant Articles
program to date, and more than 100 are already publishing daily with more
joining each day."
Some
of the publications joining the service include the Straits Times of Singapore;
India Times, France's Le Parisien and Paris Match; Germany's Spiegel; Britain's
Guardian, Telegraph and Daily Mail; La Nacion of Argentina and dozens of US and
Canadian news outlets.
Facebook
says the articles are loaded for viewing 10 times faster than on standard
connections.
Some
analysts have expressed concern that Facebook's program and similar offerings
from Google and others could mean media organizations lose control of their
audiences and content.
The
media groups get full revenues from all ads they sell related to the articles,
and split revenues from ads sold by Facebook.
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